FRANNAVARRO

Questionnaire

 

Brand & Logo Questionnaire

 
Brand Values
This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”
Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.
Think about your brand’s personality. How would you describe it?
Why does your brand matter? These messages should be relevant to your target audience.
How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.
Brand Attributes
The following questions will dive into the essence and identity of your brand.
7. How does your brand’s image fall between these opposing characteristics?
Abstract Values
To answer the following questions, use your imagination to think of your brand in unique situations.
Design
Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.
22. Which one of these logo formats do you believe best represents your brand?
HELP BELOW
23. Which one of these logo styles do you feel best represents your brand?
HELP BELOW
24. What style of font do you feel best represents your brand?
HELP BELOW
 

HELP QUESTION 22.  Which one of these logo formats do you believe best represents your brand?

Logotype

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This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.

Pictorial Mark

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This mark includes literal or representative imagery to symbolize your brand.

Abstract Mark

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This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.

Emblem or Enclosure

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This features the name or initials of the company, usually as part of a pictorial element or shape.

 

HELP QUESTION 23.  Which one of these logo styles do you feel best represents your brand?

Web 2.0

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Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.

Contemporary

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Common elements include fresh colors, stylized imagery and clean type.

Classic

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Common elements include timeless colors, literal imagery and traditional type.

Detailed/Stylized

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Common elements include detail, textures, flowing lines and distinctive type.

Complex illustration

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These include a hand-drawn feel depicting a scene or character.

 

HELP QUESTION 24.  What style of font do you feel best represents your brand?

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